The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...
In a development bound to send ripples across both Madison Avenue and the television industry, a new “audience-buying” platform has quietly rolled out an automated system enabling agencies and their ...
There are four key areas of focus for publishers eager to make the most of the $9bn a year programmatic media buying space, but few are currently doing so with great success, according to a report ...
In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...
A total 28 per cent of the UK display ad market was traded programmatically in 2013, representing £500m of the total £1.86bn display advertising spend, according to the Internet Advertising Bureau’s ...
Seth Dallaire is VP, Global Agencies/Accounts and Sales at Yahoo!. Dallaire discussed industry trends and Yahoo!’s plans to address the agency in an interview with AdExchanger.com. AdExchanger.com: Do ...
Adoption of programmatic advertising is on the rise. Victoria Clarke looks at benefits, challenges and limitations, and how it fits within the wider marketing landscape Digital advertising is arguably ...
Independent trading desk Accordant Media uncorked on Friday a consolidated offering called Audience Targeting System (ATS) designed to make programmatic trading more accessible to direct market ...
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