Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic ...
RALEIGH, N.C., March 3, 2026 /PRNewswire/ -- Enradius, a leader in location-based marketing and geo-targeted digital advertising, today announced the launch of Local Ad Networks, a new programmatic ...
(MENAFN- iCrowdNewsWire) The research authors have compiled a vast bank of information related to the current, historic, as well as predictive trends that can influence the development of the Global ...
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...
The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...
NEW YORK, Feb. 10, 2026 (GLOBE NEWSWIRE) -- Airtory, a leading provider of interactive and immersive creative technology, today announced the global launch of its Curated Marketplace, designed to ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
The Out of Home Advertising Association of America (OAAA), together with leading programmatic platforms including Broadsign, Perion, Place Exchange, VIOOH, Vistar Media have introduced the OAAA ...
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