Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...
Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...
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DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced another integration, this time with marketing and advertising company ...
Hypermedia, a subsidiary of W Group Holding, has launched what it says is the UAE’s most advanced real-time programmatic digital out-of-home (DOOH) ...
Launched at CES last year, DIRECTV Remote is the company's dedicated (DOOH) network built upon its nationwide footprint of commercial establishments. Now, with DIRECTV's national rollout of its new ...
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