NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...

Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising through Yahoo programmatically. The ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio ...

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...

MediaMath’s bankruptcy filing demonstrates the difficulties DSPs can have making money, particularly in a high-volume, low-margin programmatic world that demands differentiation. Though many ...

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...