If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

Programmatic is practically the definition of an irresistible force. Depending on which research you prefer, some 80 to 96 per cent of advertisers already buy digital display space programmatically.

European digital advertising platform Azerion has unveiled the results of its high-performing programmatic omnichannel strategy for luxury fragrance brand Maison El Nabil; the campaign was executed ...

The latest report on the programmatic media supply chain commissioned by the ANA makes for a fascinating read (yes really!) and, most importantly, gives advertisers a clear set of recommendations for ...

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.

OOH platforms are building sales infrastructure that interoperates with agency workflows. And it's another example of DSPs going direct to publishers.

PebblePost, the creator of Programmatic Direct Mail, has launched a Programmatic Catalog that transforms real-time online interest and intent activity into personalized mail pieces. Retailers such as ...