The market has already begun consolidating. According to ANA’s Q2 2025 Programmatic Transparency Benchmark, curated ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of ...

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

How machine learning is driving hyper-personalized ad campaigns. The increasing impact of voice search and conversational AI. AI-driven programmatic advertising and how businesses can stay ahead by ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...