CANNES, France--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions ...
Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into MarketNo Headquarters/REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the leading AI-powered ad tech company ...
Ternio, a startup working to provide transparency into programmatic advertising, on Friday introduced blockchain technology called Lexicon, which can process up to 1 million transactions per second.
CANNES, France-- (BUSINESS WIRE)-- FreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic ...
Magnite is partnering with Sky New Zealand to enable programmatic advertising on the Sky Sport Now streaming platform, offering advertisers access to premium live sports inventory for the first time.
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What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...
NEW YORK, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are ...
Artificial intelligence is conquering the entire ecosystem of digital advertising, and programmatic isn’t an exception. The majority of marketers are already leveraging AI-powered tools in ...
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