As the proliferation of multiscreen consumers and the ways to reach them continues, the role technology plays in digital advertising will only increase, fueled by the efficiencies brought about by ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Gergo Vari Chances are ...

Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2. The report was based on data ...

Diving into programmatic advertising without a data strategy is like charging into battle without using your archers. If you’re a “Game of Thrones” fan, you know this method isn’t effective. Yet many ...

Nestle Canada is exercising more control over its programmatic and first-party data practices, said Melissa Savage, the food and drink company’s programmatic activation manager in the country. But ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences. A frequent complaint among observers in recent ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...

In view of the current accelerated market, businesses feel the need to seek and explore strategies to promote their products and services to get the consumer's attention and stand out amid the ...

New Zealand Media and Entertainment (NZME) is pleased to announce the appointment of Deep Balsara as Programmatic Manager - a new role within its Agency team, as the company continues to strengthen ...