Programmatic advertising is entering its agentic era. AI agents can now handle complex workflows - audience discovery, custom modeling, activation - that previously required hours of manual work ...
Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...
Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...
Today, The Trade Desk’s Ventura, the platform built for a fairer and more transparent streaming ecosystem, takes the next ...
The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...
Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...
NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...
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