The two main functions of entrepreneurs are first, taking the risk of developing new products or services and, second, successfully bringing new products and services into the marketplace. French ...

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products. Your ...

Product, price, place, and promotion are the four Ps in a winning "marketing mix" Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Amy is an ACA ...