Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
For more than 25 years I’ve worked in the after-sales domain. I hardly ever came across the words 'digital thread'. That changed when PTC acquired ServiceMax a couple of months ago. I wish I had come ...
We have entered an age where companies are expected to have an end-to-end grasp of their product and service supply chains and demonstrate that there are no issues in any of the ESG pillars. To do so, ...
If you want your product or service to stand out in the marketplace, you need to capture consumers' attention and clearly communicate what makes it different. But how do you move beyond generic ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
Happy customers are customers who feel taken care of. They trust in your expertise when they have questions about your products and services. This trust is part of the relationship-building process, ...
Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...
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