Apple kicks off a four-day Lunar New Year sale in China with discounts up to 1,000 yuan on iPhones, Macs, iPads, Apple Watch, ...

A marketing plan encompasses all of the financial, tactical and logistical aspects of selling a product. One of the tactical elements of a marketing strategy is product promotion. To successfully ...

After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

The FDA scolded GlaxoSmithKline over a disease-awareness ad that failed to mention side effects but alluded to newly approved cancer treatment Arzerra. The violation, communicated by the FDA through ...

The 5Ps of Marketing are a foundational concept that helps businesses develop effective marketing strategies. This marketing mix helps brands and marketers in curating the right marketing strategies ...

A ban on ads featuring High-Fat, Salt and Sugar products, also known as the Less Healthy Food ad ban, rolled out in the UK ...

Product marketing has been increasingly gaining importance in the advertising, marketing and communications world. It achieves the perfect synergy between product teams and marketing communications ...

One of the crucial factors that can make or break a product promotion is its social media presence. You can either do it only for a single product, or choose to build your overall brand presence with ...