In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

This bio-based bottle solution was the result of a collaboration between Swedish design studio Tomorrow Machine and juice company Eckes Granini that looks to provide a planet-friendly alternative to ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Instruct the designers well, but maintain the vision for your product in the face of off-brief ideas. If your product is set to be sat on a shelf crammed with competitors, you want it to stand out. A ...

When Daily Harvest expanded to sell its products in retail stores in 2023, the direct-to-consumer vegan food delivery brand learned that what works for DTC doesn’t always necessarily translate to ...

Images of plastic bags and bottles clogging beaches and oceans have some calling for a ban on all such products. But packaging experts say it’s not that easy to eliminate a highly effective material ...

The global packaging market for cannabis products is expected to surpass $20.4 billion by 2025, according to a new report from Zion Market Research. Steve Everly, brand director of WestPack and The ...

With safety, branding, and environmental impact shaping the future, packaging has become a cornerstone of the cannabis ...

Submitted by Cisco Systems, Inc. The following is an excerpt from our FY24 Purpose Report, celebrating 40 years of impact at Cisco. Data and metrics are reflective of Cisco’s fiscal year 2024, ending ...