In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product ...

According to a recent survey on product launches conducted by Eloquent, 69 percent of companies require more than three months to launch new products and spend a minimum of $500,000 per year on ...

As an instrumental part of any successful business, product marketers accelerate product growth by championing the customer, communicating product value and driving distribution. These key components ...

According to Entrepreneur, there are several critical factors to consider when marketing a new product, including the competition, the ideal customer, the unique selling proposition (USP), testing, ...

Opinions expressed by Entrepreneur contributors are their own. A strong product marketing strategy is mandatory if you strive to get your product seen by the market and your end consumers. It involves ...

A product life cycle is the typical stages a product goes through during its lifetime. The product life cycle is broken down into five different stages, which include the development, introduction, ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

Opinions expressed by Entrepreneur contributors are their own. So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy requires a ...