A product line extension is a new product that is slightly different to a company's existing range. An example would be a new pack size of an existing food product line, such as children's breakfast ...

Product line pricing refers to the practice of reviewing and setting prices for multiple products that a company offers in coordination with one another. Rather than looking at each product separately ...

Opinions expressed by Entrepreneur contributors are their own. Q: We started selling our first hair-care product about a year ago. Now we’d like to add additional products, but don’t how to go about ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

Long-term success hinges on both innovation—creating something new—and renovation—reinvigorating what already works. This course tackles a critical yet often overlooked question: How do you sustain ...

Discover what a product family is, how it can boost customer loyalty, and why it's a cost-effective strategy. Learn with real-world examples and clear explanations.

Product line is the group of products manufactured by a company that are closely related in use and in production and marketing requirements. A product line is a number of products grouped together ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...

As we organize services across our organizations, there are multiple strategies we use to align the various individuals affecting a specific disease-state or service. These groups and services are ...