Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, ...

As an expert in your field, it’s important to know that a lot of your activities — the things you say, what you write, what you think up — can be monetized. Your thoughts, ideas, systems, processes ...

A recently uncovered Amazon patent provides critical insights into how the company is merging Alexa's voice capabilities with Rufus's product intelligence to create a more sophisticated shopping ...

With the pressures around regulatory compliance only continuing to intensify, the critical role played in the reporting of financial transactions by product category codes has come into ever sharper ...