In 2008 and 2009, product explainer videos were a novelty for businesses. Their uniqueness and perky nature are the main features that make them stand out from other branded videos. Demo videos, on ...

Product life cycle refers to the period between a product's release to its removal from the market shelves. It encompasses six stages, namely development, introduction, growth, maturity, saturation, ...

CommentSold, the e-commerce tech startup that provides web and video tools to online retailers, launched a new generative AI–powered tool on Wednesday that can sift through livestreamed footage and ...

In today’s digital-first, video-centric world, explainer videos offer the perfect way to showcase your company’s product or service. The goal of an explainer video is to help consumers feel ...

One among many improvements that a product explainer video can bring is delivering more of your product value and product understanding that will better educate your employees, increase the perceived ...

The incredible potential of video marketing is already widely accepted across the marketing community. In fact, a 2019 report from Wyzowl found that 87 percent of businesses were utilizing video as ...

It seems like only yesterday that we first heard of Dollar Shave Club, doesn’t it? It might be tough to remember where you first heard about the subscription shaving service—from a friend, a co-worker ...

Casting an energentic and experienced host to helps with an upcoming product launch. Production states: "We are in need of a host o speak to the camera (using teleprompter) to discuss features, ...

Casting a product explainer for someone who can speak naturally to camera, memorize lines, and seem knowledgeable about the product. until one of them started smelling weird when it got hot. So I ...