Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Product development programs meet two types of measurable goals – goals that relate to the product itself and goals that integrate product development with broader business goals. Product-related ...

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with cutting-edge ...

Outsourcing your product development requires various considerations, including requirement analysis, selecting the suitable cooperation model, hiring an agency or freelancer and avoiding a few ...

Product life cycle refers to the timeline encompassing a product’s life, from its development until it is removed from the market.

In the business-to-business world, where the goal is to empower customers to better run their businesses and succeed, customer relationships resemble partnerships where all sides are invested in ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

The six-week sprint is a new product development strategy chosen by startups to replace unrealistic product development cycles and avoid time-consuming and wasteful traditional methodologies. The ...

In a world where connectivity and data reign supreme, the internet of things (IoT) has emerged as a groundbreaking technology that’s not just a buzzword, but a tangible reality with impressive ...

The Professional Certificate in Product Management is for those who want to build on or formalize their training for product management roles, including: Early-career professionals with one to five ...