Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

Many hospitals and health systems realize they need to develop and implement an ASC plan. But knowing at the outset of the process how an ASC will fit into your broader organizational vision will make ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Throughout my years advising leadership teams on strategic planning, I’ve witnessed a consistent pattern: companies often judge the quality of their strategy by the sophistication of the final ...

“Intellectual property, when effectively managed, transcends its traditional role as a mere legal safeguard and transforms into a pivotal business asset that can drive innovation, secure competitive ...

This guide 2 will tell you how to develop a strategy for your destination that complements both the sensitive nature of a heritage site, as well as the task of sustainable and profitable tourism.

Strategy strategy, in my hair. On my road to scale I bumped into End Game, stumbled onto Systems Change, which confused my Theory of Change. My Mission’s drifting and my Vision’s blurry. My ...

Before any new product or service is rolled out on the market, entrepreneurs put a considerable amount of thought into the process. From considerations regarding the effective use of resources to ...

When Chris Loake joined Hiscox in November 2023 as the company’s group information officer, the insurance firm had already begun on a journey to pilot using the artificial intelligence (AI) in ...

Some 90% of companies either have or are developing a formal strategy to manage corporate environmental, social, and governance practices, according to a Morningstar Sustainalytics survey of 556 ...