IT services company FDM is using game-based assessments as part of its graduate recruitment to make the process more enjoyable for candidates. The firm has introduced Arctic Shores’ Yellow Hook Reef ...

Jason is the CEO of Sozo Labs, focusing on building VR and immersive apps that deliver real business value for their customers. Remember gamification? It took the business world by storm about 10 ...

No matter how much any of us enjoys our work, there are elements that can become routine or stale or that seem like an unneeded drain on our time. Overcoming team members’ inertia can be part of the ...

Gamification is a technology to adapt game methods to non-game processes and events to make employees/participants more involved in the process. Why introduce gamification into business, manufacturing ...

While agile software development strategies have taken hold across the world, the methodology is not without its issues. Some difficulties may stem from the adoption of Scrum, the need for better ...

We serve over three million customers a day, so delivering customer experience on a consistent basis across so many sites is a challenge for us. One of the ways McDonald’s is helping deliver a better ...

Gabe Zichermann, not the guy you want to ask to land a plane, reveals that today’s games produce new kinds of people and consequently, new kinds of consumers. The new business challenge is to engage ...

This research was conducted in collaboration with Viktor Dӧrfler and Jill MacBryde from the University of Strathclyde. This work is part of the gaming research centre at Heriot-Watt University (https: ...

“Gartner predicts that by 2015, over 70% of the global 2000 will have at least one gamified process”. Gamification is the implementation of game mechanics to transform user participation with a portal ...