Writing a problem statement helps your business identify issues that may be preventing you from reaching your goals. A problem statement includes statistics and other information that provides ...

Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

In the dynamic realm of digital marketing, copywriting continues to be a cornerstone skill. As a marketer navigating the ever-changing landscape, understanding the evolution and ongoing significance ...

When crafting persuasive messages, we’re often instructed to clearly state the problem we are addressing. But there are problems with the communication of problem statements. Problems are often ...

It is an almost weekly occurrence for me to review grant applications for public safety agencies that have been rejected. These are most often accompanied by a note from the grant writer who thought ...

Of the many skills leaders need to be effective, research consistently shows that complex problem solving is paramount. For most of us, however, solving difficult problems and selling the solutions ...

There is an old adage about what the command "to secure the building" means to each military service. It goes like this: The Navy would turn out the lights and lock the doors. The Army would surround ...