Forget predictions about 2030 being a turning point; AI has already taken over the business world. But it will never replace the timeless principles of public relations. AI is significantly affecting ...

Opinions expressed by Entrepreneur contributors are their own. Often new companies think about public relations at the moment of the launch and not much after that. However, PR is an ongoing effort ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. B2B and B2C public relations arguably emerged from the minds of a ...

Discover how the core principles of PR are staying the same, as media and methods of delivery change. PR has changed a lot as the internet’s grown up. But in some ways, it’s come full circle. Let’s ...

The role of PR companies in preventing climate action has typically been overlooked, in large part because communications firms have sought to remain in keeping with the PR adage that "the best PR is ...

As part of activities to mark the 5th edition of the World Public Relations Day Festival, Global Media Alliance (GMA), in collaboration with ALX Ghana and Women in PR Ghana (WiPR), hosted an ...