Business operators frequently have a need for answers to questions that can be obtained only through marketing research. Both qualitative and quantitative market research help business owners make ...

Winston Feng says that in an era defined by abundant information, the ability to conduct rigorous research grounded in primary, real-world data is an indispensa ...

Students will gain skills necessary for researching by locating credible and original sources, determining if the sources are primary or secondary, ascertaining the qualifications and reputation of ...