Why do software companies keep changing their pricing models? The answer reveals a lot about where the industry is headed.

Lender Price has launched a new Model Context Protocol (MCP) server designed to connect mortgage pricing infrastructure ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

From box to cloud: Software has transitioned from one-time boxed purchases to subscription-based delivery, pioneered by Salesforce and later embraced by Adobe and others. Hybrid pricing rise: Most ...

Gig companies like Uber and Lyft have popularized the economic concept of dynamic pricing (also known as "surge pricing"), making it a common phenomenon in our modern economy. Now, some restaurants ...

In the ever-evolving customer service world, innovation isn't limited to technology and process improvements—it's also reshaping how businesses pay for the tools they use to support their customers.

The rise of generative AI and agentic AI is rapidly changing how enterprises think about software pricing, value, and ...

Anthropic introduced a new high-end subscription tier for its Claude chatbot today, directly challenging OpenAI's premium offerings and marking the latest escalation in the race to monetize powerful ...

The Center for Medicare and Medicaid Innovation (CMMI)[1] recently released information about three new models aimed at testing alternative calculations for manufacturer rebates, to ensure net drug ...

Stochastic volatility models have revolutionised the field of option pricing by allowing the volatility of an asset to vary randomly over time rather than remain constant. These models have ...

On December 19, 2025, the Centers for Medicare & Medicaid Services (“CMS”) proposed two mandatory Center for Medicare and Medicaid Innovation (“CMMI”) drug payment models to test whether alternative ...