Having done some time as a news reporter, I can speak first-hand to the value of an effective press kit. Reporters are busy, or rushed, or lazy, or sometimes all three: They don't want to have to dig ...

I recently reached out to the listed PR contact of a well-known, international company. I was hunting for usable images of its offices or products to publish as part of an interview series featuring ...

One of the biggest mistakes actors make is not having a press kit. A press kit is useful for many things. It sells you to agencies and enhances your work by showcasing your achievements and work. A ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Yarilet Perez is an experienced multimedia ...