App store optimization (ASO) is designed to help your app rank higher organically in app store search results, increasing its visibility and downloads. However, just as SEO strategies differ for ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Republished on March 16th with further reports into dangerous Android apps and the release of new Android protections for millions of users. What a week for Play Store. Google has been busy with its ...

Google Removing Poor-Quality Android Apps From Play Store to Boost Engagement Your email has been sent Included in the purge are static apps, those with limited functionality and content, and apps ...

Google Play Store has lost nearly half of its apps since early 2024, dropping from 3.4 million to around 1.8 million. The sharp decline follows stricter quality policies that removed low-functionality ...

All change for Play Store. It’s all change for Google’s Play Store. For users wary of the continuous train of Android security warnings this should all be good news—but it’s not. The biggest change of ...

Since launching Google Play (née Android Market) in 2008, Google has never made a change to the US store that it didn’t want to make—until now. Having lost the antitrust case brought by Epic Games, ...

Rahul Naskar has years of experience writing news and features related to Android, phones, and apps. Outside the tech world, he follows global events and developments shaping the world of geopolitics.