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Apps distributed outside the Play Store will soon be tied to verified developer identities

Google is tightening the rules around sideloaded apps. Starting in 2026, Android will require all apps on certified devices — whether from third-party app stores or ...
VentureBeat

Google Play developer console now features app marketing campaigns and analytics

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google Play now offers app developers the ability to launch universal app ...
Engadget

Google is following Apple's lead by adding new developer fees in the EU

Yesterday Google outlined the changes it will make to comply with the EU's Digital Markets Act (DMA) that goes into effect starting today. One important detail it left out, however, was whether it ...
Ars Technica

Google makes first Play Store changes after losing Epic Games antitrust case

Since launching Google Play (née Android Market) in 2008, Google has never made a change to the US store that it didn’t want to make—until now. Having lost the antitrust case brought by Epic Games, ...
TechCrunch

Google tests a new ad slot on the Play Store ahead of its I/O developer conference

Google has been spotted testing a new Play Store ad slot ahead of its I/O developer conference in May. If rolled out publicly, the change could significantly expand the company’s Play Store search ads ...