You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

Many B2B marketers struggle to determine how many emails they should be sending. But with Forrester Research estimating that 838 billion marketing messages were sent in 2013, businesses also are ...

According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they ...

This post comes courtesy of HubSpot. You can read more posts like it at the HubSpot blog. Companies have been personalizing emails for years now, and with good reason. According to Jupiter Research, ...

I remember using MailMerge way back in the day... like when the internet first started. It used to be only possible to use with MS Outlook, and I haven’t used Outlook in a really long time, so I had ...

Dynamic content takes personalization to a new level, allowing marketers to target individual email subscribers with different content — all from a single email. That makes dynamic content the ...

As an email marketer, you always want to send highly effective messages. You want your emails to stand out, resonate with your recipients, and deliver value. But no matter how hard you try to send ...

Emails targeted to customer preferences lead to six times more transactions and revenues than generic emails, according to Experian Marketing Services’ 2013 Email Market Study released Wednesday.

Optimizing customer relationships should be a top priority for any business that wants to capture leads and grow its customer base. Personalizing emails with customer data has become a powerful way to ...