As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

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PALM SPRINGS — The Estée Lauder Companies may count several billion-dollar brands, including Clinique, MAC Cosmetics and La Mer, among its portfolio, but it isn’t immune to efforts to better balance ...