Business leaders take heed: If you’re in business, you’re always in the business of managing your professional brand. Brand is the perception that others have of you (your company, services, or ...

Many factors influence the way in which we perceive the world and the people in it. Our different cultural backgrounds, life experiences, and personal values all affect our interactions and ...

Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage. This is ...

One of David Baldacci’s books, “The Whole Truth,” features an intelligence operative named A. Shaw who essentially saves the world from World War III. No big deal. Many of today’s writers of fictional ...

Perception management has filtered into civilian use as a synonym for “persuasion”. Public relations firms now offer “perception management” as one of their services. If you want someone to believe ...

This is an excerpt of the original article. It was written for the May-June 2021 edition of Supply Chain Management Review. The full article is available to current subscribers. Indulge me for a ...

What do Lieutenant Colonel Dominic Caraccilo and CIA Director George Tenet now have in common? Answer: They lied for the same bosses for the same reasons in the same war. Second Answer: They have both ...