It all starts with Sabathia, walking through a field of corn, following a voice that says, "Zero calories, maximum Pepsi taste." What it leads to, though, surprises even him. Click here for a pop-out ...
CBS and Pepsi are teaming to put a video ad inside issues of Entertainment Weekly magazine. The ad is a significant component of the network’s multimillion-dollar fall television marketing push. A ...
The cola wars are back, and this time they have zero calories but plenty of nostalgia. PepsiCo Inc. will premiere a revamped version of its "Diner" Super Bowl commercial on Monday night, pitting its ...
NEW YORK -- The video ad, which will appear in Los Angeles and New York subscription copies of the Sept. 18 Entertainment Weekly (out Sept. 11), is part of a bigger CBS campaign for the fall season ...
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