Imagine investing in a promising project, only to realize years later that it’s taking far longer than expected to recoup your initial outlay. Wouldn’t it have been invaluable to know upfront how long ...

You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but you’re not sure what actually matters. Is a $2,000 CAC good or terrible? Does ...

Making a decision about whether to invest in an energy-reducing retrofit can be tough. As with any important investment, you want to be certain that the benefits outweigh the costs, and that your ...

What Is The CAC Payback Period? The PAYBACK period for customer acquisition costs (CAC) means the time taken by a company to recover the expenses incurred to acquire or onboard new customers. The CAC ...