The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

What is the American Trends Panel (ATP)? The American Trends Panel is Pew Research Center’s primary source of survey data for U.S. public opinion research. It is a multimode, probability-based survey ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...