The communication objectives of a public relations plan should always contain measurable goals. Goals help people know what is expected of them and also helps people identify the resources they'll ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

As we are nearing the New Year, it’s time to assess your business goal setting and strategic planning, especially your marketing and PR plans. Startups often shy away PR stating that such activities ...

Keen to tell the world about their existence, young biotechnology companies often rush into their own brand of public relations (PR) with little thought—with potentially detrimental consequences.

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

The tech marketplace is evolving at an exponential pace. When it comes to the crypto and blockchain spaces, the scene’s volatility requires a project’s PR team to be able to react at lightning speed ...

Ronjini Joshua is the Founder and CEO of The Silver Telegram, Writer and Host of The PR Playbook Podcast and The Green Room Podcast. I was having a discussion with a colleague last week, as I often do ...

Sales and advertising are the engines that drive business growth, but what fuels trust and positive relationships? That's where PR comes in. It's the secret weapon of your B2B marketing plan, shaping ...