Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success. PPC is not just technical expertise, but also self-awareness about the habits and mindsets that ...

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...