It’s essential to think about where you want to go with your PPC efforts and how they align with your firm’s larger objectives. Consider the following categories: Once you’ve identified your goals and ...

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across ...

How to Choose the Right Partner for Your Practice By LawFuel Editors | Published December 26, 2025 Choosing the Right Legal Marketing Partner For law firms aiming to expand their client base and ...

PPC (pay-per-click) advertising seems simple on the surface. However, after years of creating PPC campaigns, I can tell you this isn’t the case. While you can sit down and create a PPC ad in a few ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...

This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of that: The shorter shopping ...

Whether you’re opening retail locations in a new state or selling your software in a new country, entering a new geographic location requires a well-thought-out marketing strategy. Paid media can be a ...

Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads. In a world ruled by algorithms, SEJ brings timely, relevant information ...

Christine Laubenstein gives us 10 tips for advertising on Facebook. She tells us that about 200 million people log into Facebook daily and spend 14 minutes on the site. So, Laubenstein walks through ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...