Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The terms “pay-per-click” (PPC) and “cost-per-click” (CPC) tend to bring complexity to ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

It can be really tough to come up with paid media KPIs and their correlating budgets. The most important factor is understanding what a customer is worth and how many leads you need to yield a ...

With Google processing 5.9 million searches every minute, optimizing your ad spend has never been more important. Instapage’s Guide to Cost-Effective Google Advertising reveals proven strategies to ...

Google is a business and not a charity, so no doubt that PPC costs will only go up. While there are multiple factors influencing that increase, the big ones are inflation and Google’s strategy. In the ...

CPM measures the cost of 1,000 ad impressions on digital platforms like Google and Facebook. Cost-per-click and cost-per-action are other ad pricing methods tailored for specific campaign goals.