New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

PPC.co’s advanced PPC framework emphasizes intent segmentation, message control, and funnel alignment rather than volume-driven lead acquisition. The strategy integrates paid search, display, and ...

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting capabilities, plus what advertisers should watch next.

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...