It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines ...
Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...
Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...
ATHENS (Reuters) - Greece's power utility PPC (DEHr.AT) confirmed on Sunday it has received two binding bids for a 24 percent stake in power grid operator ADMIE. The terms of Greece's international ...
Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial ...
ATHENS, June 6 (Reuters) - Greece's largest electricity utility Public Power Corp (PPC) has received five bids to build a new power plant on the island of Rhodes to meet increasing demand, it said on ...
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google ...
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