Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large ...

AdTunez audit reports help marketers translate complex ad data into clear insights for faster decision-making and stakeholder communication. Adtunez is a PPC software designed to assist PPC executives ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...

In a Google Groups thread, AdWordsPro Sarah has asked us what our favorite bid management tools are. There are a two different tools represented thus far, and it's interesting to see what you've got ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...