One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad ...

Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth. Marketers tend to prioritize top-of-funnel awareness and bottom-funnel ...

Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for violating Google Search spam policies. The details: Why we ...

ABCSearch announced that it has tapped Digital Element to power the geotargeting capabilities of its pay-per-click (PPC) ad network. Users conduct more than 6 billion searches per month across the ...

ABCSearch, the largest privately held pay-per-click (PPC) Ad Network, has joined the new ValidClick AdExchange as a launch partner. ValidClick AdExchange, introduced at ad:tech NY, is the first open, ...