It is, its makers claim, the world’s best toothpaste. But then, at £3.50 for a medium-sized tube, it should be. Oral-B says that its Pro-Expert paste protects against decay, whitens, looks after gums, ...

Procter & Gamble hopes to breathe new life into the "stagnant" toothpaste market with the launch of its first Oral-B toothpaste brand for adults. A major marketing push would "make it hard for ...

IF you're always on the lookout for a bargain but never have any luck, then you need to listen up! That's because savvy shoppers are revealing how they've managed to nab up to 70 boxes of Oral-B pro ...

Newly launched Oral-B Pro-Expert toothpaste provides its extensive health benefits with the joint heritage of two-company backing (Procter & Gamble and Oral-B) with decades of steady research and ...

The aim is to push its existing brands into adjacent categories as well as into higher and lower value tiers as part of CEO Bob McDonald’s “purpose inspired growth strategy to touch and improve more ...