If you’re seeing the new “Signal” indicator pop up in your Google Ads account, you’re not alone. First noticed by PPC professional Brett Bodofsky, the new “Signal” label under the Demographics tab is ...

Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek ...

For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an ad or ...

Unless you are deeply rooted in the inner workings of internet search engine rankings, you may not know that organic search exists and differs from other search engine results. Take heart. You belong ...

There is no such thing as “being optimized” when it comes to keywords and repetitions. This is similar to looking at “authority” scores for domains. The optimization scores you get are measurements ...