Google announced a change to the ad rotation settings in AdWords on Tuesday, and some ad industry insiders couldn't be happier. The idea is to simplify ad rotation into two settings. With the change, ...

Advertising conversion optimization specialist wants to optimize advertisers' AdWords campaigns. But will its services offer enough to get them to bite? CNET contributor Don Reisinger is a technology ...

We ran three polls about a month ago on the topic of Google AdWords maintenance and I wanted to share the results of each. In this poll we asked "How often do you optimize?" The results were similar ...

As a Google Partner agency, we get asked if it’s worth running a Google AdWords campaign for B2B companies. My answer is always yes, but do so with caution. A B2B search advertising campaign is ...