Most website publishers are in business to disseminate content. They earn money from selling space on their sites to advertisers. For Snipermail.com, the content isn't very rich and the company isn't ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

What’s stopping you from sending personalized, direct email communications to your entire universe of constituents today: prospects, customers, resellers, distributors, suppliers, investors, and ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

The three major tasks of email marketing are building your opt-in email-subscriber list, building trust, and inciting action. This article will focus on the first—and, for many, most-challenging—task: ...

This may sound like a “duh” step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters. If you want to ramp up your online marketing ...

Email marketing is an effective sales and customer engagement strategy, but doing it correctly takes work. To achieve the best return on investment (ROI), you need high-quality, relevant content, ...

Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it’s sometimes tempting to want to jump ahead in line.

DePauw provides several distribution lists for groups of DePauw students, faculty, and staff. Many of these are generated daily from the Registrar and Human Resources databases, others are managed ...

With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding ...