Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

Adtegrity.com, a Grand Rapids, Mich.-based Internet advertising services company, announced it has developed new technology for generating and utilizing targeted opt-in email lists. Adtegrity.com said ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...

Opt-in News announced the availability of their "Email Marketing Factbook", which contains opt-in email industry research from 1999 to the first quarter of 2002. This report contains documentation ...