Think you can name all the colors? Well, if “Olo” wasn’t on your list, scientists say you got it wrong. Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...

To be a fashionista is to be a stylish person who isn’t afraid to take risks with their looks; and Jenna Dewan’s eldest daughter Everly is already getting that! In fact, Dewan revealed that she and ...

These five high-performance legends differed in many ways, but they shared one similar characteristic: they could only be brought in one color. Ever since the early years of mass-produced cars, ...

Human perception of color is regulated by three types of cone cells in the eye. By artificially stimulating just one type with a laser, researchers and study participants experienced a new color they ...