Opinions expressed by Entrepreneur contributors are their own. Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way ...

Online social communities are all the rage these days. Sites such as MySpace, YouTube, and Facebook have grabbed headlines over the past year or so as examples of how to create successful online ...

Opinions expressed by Entrepreneur contributors are their own. Online communities are the bread and butter of consumer engagement today. Communities allow like-minded people to engage on topics that ...

Heidi A. Campbell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...