O2’s decision to renew ties with the Rugby Football Union (RFU) marks a new chapter in the longstanding relationship, one which will move beyond brand awareness and capitalise on the evolving nature ...

In these heady days of Facebook drones and phone-based doctors, it’s easy to be blasé about seeing a giant rose blooming on the surface of The O2. But as we found on an exclusive peak behind the ...

French Romanticism paintings and English rugby don't seem to go hand in hand, but lo and behold, O2's most recent campaign has brought the two together in a strange (and oddly beautiful) piece of art.

O2 is pushing its sponsorship of the England rugby team with the launch of the first Once in a Lifetime competition, which will see O2 Priority offer fans the chance to join the team on pitch before ...

O2 has renewed its sponsorship of the Rugby Football Union (RFU) in a move that it says will feel “more like a partnership than a campaign”. The 21-year-old deal will be extended by a further five ...

With the biggest rugby tournament in English history just a month away, O2 is challenging fans across the country to earn one of 50,000 Official England Rugby shirts (worth £3 million) and show their ...

O2, proud partner of England Rugby, last night launched a series of holographic projections across the country to inspire fans to get behind the England Rugby team ahead of Saturday’s (Feb 14) first ...

England Rugby have joined forces with O2 and Women’s Sport Trust (WST) in an innovative collaboration that aims to use data and insight to help close rugby’s gender awareness gap. The Women’s Sport ...

There is something unmistakable about the build up to a match at Allianz Stadium Twickenham. The moment you step off the train, the energy shifts. Fans draped in white shirts with red roses, the hum ...

O2 has launched a Matchday app, which gives rugby fans the ability to eavesdrop on the on live microphone feed from the most important man on the field: the ref. It allows you to hear a blow-by-blow ...

When England's rugby union team take the field at the Stadio Olimpico to play Italy on Saturday, they will do so with an extra spring in their step following their Calcutta Cup victory over Scotland.

The new-look England team has got off to a winning start in this year's Six Nations When England's rugby union team take the field at the Stadio Olimpico to play Italy on Saturday, they will do so ...