UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

O2 has released a poignant film highlighting the experience of people living with data poverty during the festive season. The scenes are drawn from real stories, featuring a young man working in a ...

The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

O2 is the latest operator to start investigating network-level mobile ad blocking, following a similar announcement from EE earlier this week. “We are looking at these technologies to see if they can ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...

The campaign, which will include TV, outdoor, press and online elements, has been created by agency VCCP and aims to promote O2’s home broadband customer service credentials. In its ads, O2 is using a ...

The mobile network operator’s TV ad showed a faun standing beneath a tree saying he is in “O2’s mind”. A woman called Mel appears and the faun says that the mobile operator thought “What if Mel was ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

Spanish-owned O2 UK and U.S. consumer electronics group Apple plan to launch a multimillion-dollar joint advertising campaign later this month as they get ready to bring the iPhone to Britain. O2 UK, ...

O2 has released its 2020 Christmas advert featuring a 10-year-old ice skater from Dundee. The 60-second ad premiered on Saturday evening during ITV’s The Voice. It shows Darcy Murdoch skating in a ...