NEW YORK—Nielsen has announced plans in 2024 to expand coverage of its National TV out-of-home (OOH) panel in order to fully represent all U.S. TV households. The move will be particularly important ...

With the coming of its new cross-platform media-measurement service Nielsen One next year, Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, ...

In an apparent victory for a promising audience-measurement startup, a U.S. district court dismissed a suit filed by Nielsen against HyphaMetrics alleging it infringed on one of Nielsen's patents. The ...

Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC dis-accreditation and soured relationships with broadcasters. But big companies can ...